Basketball Promotes "Pink Zone" At Saturday's Game Against NYIT
BROOKVILLE, N.Y. (Feb. 8, 2011) – The C.W. Post women's basketball team, in coordination with the Women's Basketball Coaches Association's (WBCA) Pink Zone, will promote breast cancer awareness in its Saturday afternoon contest against NYIT.
The C.W. Post women's basketball team, coaches and staff will participate by wearing the color pink and selling pink basketballs with proceeds going toward the cause.
The Pioneers ask that you join them in the fight by wearing pink to the game. The women are scheduled to tip off at 1:30 p.m. with the men following at 3:30 p.m.
The WBCA began the WBCA Pink Zone in 2007 as an initiative to raise breast cancer awareness in women's basketball, on campuses and in communities. The late Kay Yow, former North Carolina State University head women's basketball coach, served as the catalyst for the initiative after her third reoccurrence of breast cancer in 2006.
In 2007, more than 120 schools unified for this effort and helped make the inaugural year a success. In 2008, over 1,200 teams and organizations participated, reaching over 830,000 fans and raising over $930,000 for breast cancer awareness and research. The 2009 campaign raised over $1.3 million, reached over 912,000 fans, unified more than 1,600 participating teams and organizations, and saw 56+ schools break attendance records at their event. In 2010, over 1,800 participants came together to surpass $1,045,000 in donations and reached more than 922,000 fans across the nation. Over 22 schools broke attendance records through their participation.
Overall, the WBCA Pink Zone has raised nearly $3.3 Million, has reached almost 2.7 Million fans, and has unified over 4,700 participants in only four years.
The WBCA's charity of choice is the Kay Yow Cancer FundTM, in partnership with The V Foundation. The WBCA strongly encourages all donations from WBCA Pink Zone games to be given to the Fund. The late Kay Yow, the Fund's namesake and former N.C. State head women's basketball coach, served as a catalyst for starting the WBCA Pink Zone. After three bouts with breast cancer, Yow passed away in January 2009.
More info on the WBCA can be found at wbca.org.