Women's Basketball And C.W. Post Athletics Will "Think Pink" On Saturday
BROOKVILLE, N.Y. (Feb. 11, 2010) – The C.W. Post women's basketball team, in coordination with the Women's Basketball Coaches Association's (WBCA) Pink Zone, will be seen wearing pink at this Saturday's game against Dowling College to promote breast cancer awareness.
The WBCA began the WBCA Pink Zone®, formerly known as "Think Pink", in 2007 as an initiative to raise breast cancer awareness in women's basketball, on campuses and in communities. Kay Yow, former North Carolina State University head women's basketball coach, served as the catalyst for the initiative after her third reoccurrence of breast cancer in 2006. In 2007, more than 120 schools unified for this effort and helped make the inaugural year a success. In 2008, over 1,200 teams and organizations participated, reaching over 830,000 fans and raising over $930,000 for breast cancer awareness and research. The 2009 campaign raised over $1.3 million, reached over 912,000 fans, unified more than 1,600 participating teams and organizations, and saw 56+ schools break attendance records at their event. The WBCA's charity of choice is the Kay Yow/WBCA Cancer Fund®, in partnership with The V Foundation. The WBCA strongly encourages all donations from Pink Zone games to be given to this Fund.
The C.W. Post women's basketball team, coaches and staff will participate by wearing the color pink and selling pink basketballs with proceeds going toward the cause.
The Pioneers ask that you join them in the fight by wearing pink to the game. Tip-off is slated for 1:30 p.m. with the men's basketball game following at 3:30 p.m.
More info on the WBCA can be found at wbca.org.